Since early 2000s, internet has become more accessible. Fast and affordable web access has made remote work possible for a large number of professionals. Many small businesses started outsourcing both specialist and routine tasks to freelancers or small outsourcing companies across the world.
Small and medium professional services businesses all across the world benefited most from this trend. On the supply side, they could hire the best talent anywhere in the world, at a price they could afford. At the same time, they were able to tap a global market for their services.